Understanding the Content of Mass Media: Communication for Harmonious World Order

Abstract

This book is all about a study of Mass Media content and understanding its under currents. Mass media content is written by many people. In different media organizations, the same news event is covered differently as the writer is different everywhere. And that is why written text many a time generates harmony/disharmony issues in society. If it creates the feeling for someone that, ‘achchha likha hai’ at the same time for others it is manipulated text.
Research in mass media is mostly for understanding the need of the users or the impact of any media content on society. This study is a compilation of such different media content analysis studies/research papers, done at different times and for a different purposes.
A journey through all 8 papers and a research project will make readers or researchers understand the need or quest for harmony through communication or methods, treatments, patterns, tools, and communication environment.
This study examines mass media and social media content, to find out its efforts and initiatives to develop and maintain harmony in society. Harmony in communication is the center of the process of social harmony. It needs to be pointed out that social harmony is mostly understood as communal harmony, therefore, the issues of harmony in communication remain marginalized in any discussion on social harmony. It is more striking that the term harmony has not found sufficient space in any of the social science investigations, and for which media studies are no exception. This work is a compilation of eight research papers and one research project. This is an investigation to find out the role and initiatives of media in creating harmony and working for harmonious communication world order.